4 Recession-Proof Higher Education Digital Marketing and Recruitment Strategies
4 Recession-Proof Higher Education Digital Marketing and Recruitment Strategies
Many educational institutions are experiencing declining enrollment. Facing the challenges of marketing to a shrinking target audience can be overwhelming. A recession can cause..
How to Personalize Your College's Digital Marketing Strategy for a Changing Demographic
The demographics of people seeking college educations continue to change and evolve rapidly. Decades ago, college-bound students were fresh out of high school and ready to tackle..
Customizing Your Digital Marketing Resources to Help You Target Your Student Recruitment Campaign
Every college and university has something unique to offer prospective students. It's critical for your school to stand out from the rest of the competition. Custom digital..
7 Ways to Attract the Right Students and Boost Enrollment
The competition is tough, and standing out from other educational institutions means implementing the necessary strategy to attract your target audience. Recruiting the right..
Attracting Out-Of-State and International Students: How to Use Digital Recruitment Tools to Grow Your College Application Funnel
The college recruitment process has changed drastically in recent years. Digital recruitment tools have become increasingly important for colleges and universities looking to..
9 Creative Ways to Use Your Interactive Map to Improve Campus Life for Staff and Students Alike
Interactive campus maps are a powerful tool to help improve the campus experience for staff and students. Not only do they provide valuable insight into the campus layout, but you..
3 Ways to Use Digital Tools to Promote Athletics and Extracurriculars to Prospective Students
Appealing to the best and most well-rounded students is difficult in a highly competitive culture. Academic institutions must use the most effective marketing methods, including..
3 Ways to Make Your University Stand Out to Prospective Students
As universities compete to attract the best and brightest students, it is increasingly important for them to stand out from the competition. From excellent academic programs to..
From Recruitment to Alumni: 5 Ways to Use an App to Enhance Your College's Digital Strategy
Digital marketing for educational institutions requires diving deeper into existing channels and optimizing content to meet the needs of your target audience. Students want to..
How to Turn Your Campus Map into an Online College Recruitment Tool
An interactive campus map is a valuable tool for driving college enrollment. When set up correctly, prospective students can use it for more purposes than finding their way around..
