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3 Ways to Make Your University Stand Out to Prospective Students

StudentBridge Staff February, 6, 2023

As universities compete to attract the best and brightest students, it is increasingly important for them to stand out from the competition. From excellent academic programs to vibrant student life, there are various qualities a university can highlight to make its institution more desirable. One great way to do that is to leverage digital resources to gain an edge over the competition.

With the right approach, your university can make an impact on prospective students and give them a reason to choose you over the other schools. Let's look at four ways to make your university stand out to prospective students using digital resources.

1. Interactive Campus Map

In an increasingly digital world, an interactive campus map allows prospective students to explore the campus from the comfort of their homes. With an interactive campus map, visitors can virtually tour the grounds as if they were walking through in person. This tool can be especially helpful for students who cannot physically visit the campus before deciding.

An interactive campus map also helps prospective students understand the institution's layout before classes begin. By zooming in and out around the campus map, they can better understand where certain buildings and services are located and how long it would take them to get from one place to another. Additionally, students can use the interactive map to learn the campus layout and find their classes easily. Overall, an interactive campus map offers an immersive experience for those interested in exploring a university before applying.

2. Campus Visit Experience

Campus Visit Experience is a self-guided campus tour app that helps prospective students get a better feel for what it's like to be on campus. The app provides video, images, audio, and text to guide visitors through the campus. This can be especially useful when in-person tours are unavailable or over-booked, allowing students to explore the university on their schedule.

This web-based app will give prospective students the perfect glimpse into university life, allowing them to appreciate the campus and its many advantages. Visitors will get an immersive experience with the 3D maps and audio guides that give a virtual campus tour. With Campus Visit Experience, students can get an up-close look at the university and decide if it's the right fit.

3. Virtual Events

Virtual events are quickly becoming an essential component of university recruitment efforts. With the help of modern technology, universities can now host virtual events such as webinars that can reach a wide range of prospective students worldwide. 

To create an exciting and engaging virtual event for prospective students, consider what topics or activities interest them most. For example, you could host a live webinar about the admissions process, featuring a Q&A with an admissions counselor. You could also have a student-led virtual campus tour or a discussion panel with current students and alums about their university experiences.

Contact StudentBridge

Are you looking for a way to engage with prospective students and give them an insider's view of your university? With StudentBridge's innovative digital engagement solutions, universities can build meaningful relationships with prospective students and create personalized experiences that will leave a lasting impression.

To learn more about how colleges can stand out to potential students through digital engagement solutions, contact StudentBridge today.

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