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Filling Seats Podcast

The State of Enrollment Marketing in Higher Ed

Learn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from marketers, thought leaders, and ed tech innovators.

Because anyone can design a brochure, but not anyone can fill seats.

New episodes release each month!

 
FillingSeatsPodcast

Episodes

33 - Multiple Speakers
Ep#33

Innovative yield strategies with a large public and private liberal arts schools

June 6, 2023

Featuring:
Jordan Stevenson & Sara-Jean Gilbert
Kennesaw State University & Illinois College

StudentBridge
Ep#32

8 strategies to prioritize for the next enrollment cycle

May 2, 2023

Featuring:
Lauren Felter
StudentBridge

Mary Beth Marks
Ep#31

Why marketing is critical to enrolling the class

April 4, 2023

Featuring:
Mary Beth Marks
University of the Pacific

Laura Rudolph
Ep#30

Recruiting parents and students to meet enrollment goals

March 7, 2023

Featuring:
Laura Rudolph
Transylvania University

Jonathan Clues
Ep#29

What's coming in 2023 + 1 year of Filling Seats

February 7, 2023

Featuring:
Jonathan Clues
StudentBridge

Drew Granucci
Ep#28

Serving students' needs at a nationally-known institution

January 24, 2023

Featuring:
Drew Granucci
University of Connecticut

Lindsay Nyquist
Ep#27

Growing enrollment through authentic messaging

January 10, 2023

Featuring:
Lindsay Nyquist
Fort Lewis College

Claire Lawrence
Ep#26

Recruiting public health students through organic connection

December 20, 2022

Featuring:
Claire Lawrence
University of Texas Health Science Center at Houston School of Public Health

Dr. Christophe Morin
Ep#25

Stop the "spray and pray" and market your school with science instead

December 6, 2022

Featuring:
Dr. Christophe Morin
SalesBrain

Lauren Mauldin
Ep#24

Marketing a small school and pivoting for Gen Z

November 22, 2022

Featuring:
Lauren Mauldin
Mercer University School of Law

Timothy Butterfield
Ep#23

Communicating the "why" at a highly-selective institution

November 8, 2022

Featuring:
Timothy Butterfield
Grinnell College

Chris Showalter
Ep#22

The power of video throughout the enrollment funnel

October 25, 2022

Featuring:
Chris Showalter
StudentBridge

Michael Ruiz
Ep#21

Finding best-fit students while growing enrollment

October 11, 2022

Featuring:
Michael Ruiz
Southern Illinois University School of Law

Jay Collier
Ep#20

Increasing enrollment and retention at a small public college

September 27, 2022

Featuring:
Jay Collier
Wayne State College

Cassie Montgomery
Ep#19

Community college recruitment through relationship building

September 13, 2022

Featuring:
Cassie Montgomery
Amarillo College

Andrew Richards and Kyla Evans
Ep#18

Recruiting scientific researchers through many channels

August 30, 2022

Featuring:
Andrew Richards & Kyla Evans
Washington University in St. Louis Division of Biology & Biomedical Sciences

Stephen Woodward
Ep#17

Pharmacy school marketing and what the future holds

August 16, 2022

Featuring:
Stephen Woodward
East Tennessee State University College of Pharmacy

Lauren Findley & Noelle Stovall
Ep#16

Campus culture that differentiates from competition

August 2, 2022

Featuring:
Lauren Findley & Noelle Stovall
Jacksonville State University

Mark Forehand
Ep#15

Growing enrollment and the importance of video with an Interim VP

July 19, 2022

Featuring:
Mark Forehand
Kennesaw State University

Episode 14
Ep#14

Shaping enrollment through social media at a selective institution

July 5, 2022

Featuring:
Chelsea Holley
Spelman College

Episode 13
Ep#13

Live chat on websites and why it converts with the CEO of Olark

June 21, 2022

Featuring:
Ben Congleton
Olark

Hillary Kane
Ep#12

Law school marketing and what's changing with a law school CMO

June 7, 2022

Featuring:
Hillary Kane

Bob Johnson
Ep#11

Website homepages, program pages, and inquiry outreach with an experienced consultant

May 24, 2022

Featuring:
Bob Johnson
Bob Johnson Consulting

Megan Moloney
Ep#10

University marketing and storytelling with a VP of Marketing

May 10, 2022

Featuring:
Megan Moloney
Transylvania University

Jeremy Tiers
Ep#9

Creating a better culture in enrollment from an enrollment strategist

April 26, 2022

Featuring:
Jeremy Tiers
Tudor Collegiate Strategies

LaNelda Rolley
Ep#8

Social ads and streaming ads that get results

April 12, 2022

Featuring:
LaNelda Rolley
Nevada State College

Kevin Renton
Ep#7

A view of higher ed from a digital design and marketing agency

March 29, 2022

Featuring:
Kevin Renton
eCity Interactive

Tyler Peterson
Ep#6

Enrollment from multiple perspectives with the SACAC president

March 15, 2022

Featuring:
Tyler Peterson
University of Alabama at Birmingham

Judith Stockmon
Ep#5

Using robust personas to recruit for graduate programs

March 1, 2022

Featuring:
Judith Stockmon
American University

Dr. Kerr Ramsay
Ep#4

Looking for inspiration outside of higher ed

February 15, 2022

Featuring:
Dr. Kerr Ramsay
High Point University

Mariah Hughes
Ep#3

Access and brand integrity at a community college

February 1, 2022

Featuring:
Mariah Hughes
Eastern Maine Community College

Kylie Hall
Ep#2

The importance of multi-channel communication in undergraduate recruitment

February 1, 2022

Featuring:
Kylie Hall
Georgia Southern University

Jonathan Clues
Ep#1

How StudentBridge came to be

February 1, 2022

Featuring:
Jonathan Clues
StudentBridge