Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report
In this episode:
Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.
You'll hear:
What information sources do students use?
Do students really read email and brochures?
Isn’t social media enough?
What trends should our team prepare for?
Raquel Bermejo
Associate Vice President for Market Research & Planning
