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How to Personalize Your College's Digital Marketing Strategy for a Changing Demographic

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How to Personalize Your College's Digital Marketing Strategy for a Changing Demographic

The demographics of people seeking college educations continue to change and evolve rapidly. Decades ago, college-bound students were fresh out of high school and ready to tackle..

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Customizing Your Digital Marketing Resources to Help You Target Your Student Recruitment Campaign

Every college and university has something unique to offer prospective students. It's critical for your school to stand out from the rest of the competition. Custom digital..

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7 Ways to Attract the Right Students and Boost Enrollment

The competition is tough, and standing out from other educational institutions means implementing the necessary strategy to attract your target audience. Recruiting the right..

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Attracting Out-Of-State and International Students: How to Use Digital Recruitment Tools to Grow Your College Application Funnel

The college recruitment process has changed drastically in recent years. Digital recruitment tools have become increasingly important for colleges and universities looking to..

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3 Ways to Use Digital Tools to Promote Athletics and Extracurriculars to Prospective Students

Appealing to the best and most well-rounded students is difficult in a highly competitive culture. Academic institutions must use the most effective marketing methods, including..

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3 Ways to Make Your University Stand Out to Prospective Students

As universities compete to attract the best and brightest students, it is increasingly important for them to stand out from the competition. From excellent academic programs to..

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From Recruitment to Alumni: 5 Ways to Use an App to Enhance Your College's Digital Strategy

Digital marketing for educational institutions requires diving deeper into existing channels and optimizing content to meet the needs of your target audience. Students want to..

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How to Design Hybrid Open House Events That Increase Student Attendance and Engagement

Virtual recruitment is an effective strategy if used correctly. You want to engage prospective students by offering them unique opportunities to interact with others. In-person..

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Using Digital Storytelling to Customize Your Brand and Make it Attractive to Prospective Students

Branding strategies are valuable for colleges. They communicate your school's notable features and set you apart from other educational institutions, and you can customize your..

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4 Digital Marketing and Recruitment Strategies To Increase Diversity on Campus

Did you know that you can use digital marketing and recruitment strategies to increase diversity on campus? Increasing your college's enrollment and ensuring diversity increases..

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