5 Ways to Engage Prospective Students on Your College's Website to Drive Enrollment
5 Ways to Engage Prospective Students on Your College's Website to Drive Enrollment
A college website is a prospective student's primary source of information about your facility. They can find what you want them to know about your institution, including academic..
Data and Analytics: How to Make Your College's Website into a Digital Recruitment Strategy
Data is an essential aspect of digital marketing. You can compare your recruitment strategies with concrete numbers to determine what methods work and what you need to change...
Campus Tours Post-COVID: Digital Storytelling Techniques That Every College Should Be Using
Digital storytelling is a valuable asset for any college. You can customize your brand to portray your institution's values, mission, and goals. Storytelling draws on the..
8 Strategies to Increase College Enrollment
In 2020, college enrollment reached 15.85 million undergraduate students, declining 4.31% yearly. Are you having the same problem with increasing the total number of students..
How To Market to Diverse Students in College Recruitment
While most colleges and universities in the United States work toward promoting an environment that reflects diversity, many of them struggle to reach their goals. Based on a..
5 Marketing Strategies To Increase Student Enrollment
The effects of the pandemic on college enrollment are still being felt today, with applications continuing to drop dramatically. In fact, National Student Clearinghouse Research..
How to Involve More Departments in the Admissions Process
Admissions officers are great representatives of your institution, but most students will no longer interact with them after their first day of class. There are countless..
Effectively Using the Skills of Your Student Employees
Student employees in admissions offices are undoubtedly valuable: they know your campus better than anyone and have the authentic answers prospective students want about what it..
Increasing Engagement Between Application Submissions and Decision Releases
Admissions offices are great at composing email and social media campaigns around this time, reminding applicants about deadlines and everything they need to send in as..
Making the Most of an Understaffed Admissions Team
With more applications than ever, but a shrinking number of applicants and commitments, admissions and recruiting teams at colleges and universities are facing greater competition..
