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How to Personalize Your College's Digital Marketing Strategy for a Changing Demographic

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How to Personalize Your College's Digital Marketing Strategy for a Changing Demographic

The demographics of people seeking college educations continue to change and evolve rapidly. Decades ago, college-bound students were fresh out of high school and ready to tackle..

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Customizing Your Digital Marketing Resources to Help You Target Your Student Recruitment Campaign

Every college and university has something unique to offer prospective students. It's critical for your school to stand out from the rest of the competition. Custom digital..

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7 Ways to Attract the Right Students and Boost Enrollment

The competition is tough, and standing out from other educational institutions means implementing the necessary strategy to attract your target audience. Recruiting the right..

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Attracting Out-Of-State and International Students: How to Use Digital Recruitment Tools to Grow Your College Application Funnel

The college recruitment process has changed drastically in recent years. Digital recruitment tools have become increasingly important for colleges and universities looking to..

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3 Ways to Make Your University Stand Out to Prospective Students

As universities compete to attract the best and brightest students, it is increasingly important for them to stand out from the competition. From excellent academic programs to..

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From Recruitment to Alumni: 5 Ways to Use an App to Enhance Your College's Digital Strategy

Digital marketing for educational institutions requires diving deeper into existing channels and optimizing content to meet the needs of your target audience. Students want to..

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How to Create Digital Content That Strengthens Your College's Online Brand and Drives Enrollment

Digital content can increase student enrollment at your school. However, providing information about academic programs, campus life, and faculty isn't enough to attract your..

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Using Digital Storytelling to Customize Your Brand and Make it Attractive to Prospective Students

Branding strategies are valuable for colleges. They communicate your school's notable features and set you apart from other educational institutions, and you can customize your..

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Prospective Students to Faculty to Alum: Strengthen Your College's Community

Engaging prospective students and integrating them into your college's community is essential. They must feel like there's a place for them on campus. You facilitate personal..

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How to Tell the Story of Your College in a Way That Increases Student Enrollment

A college is more than an educational institution. It's a brand. Boosting enrollment means telling the story of your brand. It's one of the best methods of marketing your college..

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