The Dos and Don’ts of Virtual Campus Tours
Our infographic reveals 8 ideas for improving your institution’s virtual tours (and eight things you should avoid)
A Guide to Virtual College Campus Tours
Before students enroll at your university, they want to have a clear picture of what to expect and what it feels like to be a student on your campus. But, over the last decade,..
Customization vs. Personalization: What's the Difference?
When it comes to marketing in higher education, you're always trying to reach a diverse population of potential students. You want to be able to showcase your school to attract..
10 Must-Haves for Making Compelling Video for College Tours
Video content remains the best way to connect with Gen-Z audiences in 2021, but how institutions use video to influence these digital natives can have greater implications on..
Viral Viewing: Top 5 Most-Watched Campus Videos
Thinking about updating your video content? Now is a great time, because in 2021 94% of high school juniors used YouTube during their college search process to learn more..
7 Ways to Break Through the Marketing Clutter and Differentiate Your School In a Crowded Online World
The global pandemic has exacerbated online overcrowding, forcing colleges and universities to come up with new and innovative ways to capture the attention of their target..
10 Things You Need In Your Online Presence To Fill Your Enrollment Funnel
54% of survey respondents said a college's Website was very or extremely important in their decision about whether to apply to that college.1 And, with rising seniors unable to..
4 Secrets of a Successful Virtual College Campus Tour
Students are going online to virtually "visit" more schools than ever before, yet according to an informal poll, 74% of colleges still have a lot of work to do to improve their..
Elevate Your Email Campaigns to Increase Student Recruitment
Email is one of the most effective tools admissions teams have to reach prospective students. Email communication gives your team a direct line to a student's inbox, which allows..
4 Recruitment Tactics to Use During Application Season
There is a cold rush of excitement in the air as we power through early application season into the regular application period! The weather has changed, clocks have been set back,..
