Matching your Video Strategy to Student Recruitment LifeCycle
Matching your Video Strategy to Student Recruitment LifeCycle
When adding video to your student recruitment strategy, it's crucial to provide engaging, meaningful connections every step of the way. Developing great video content throughout..
5 Ways to Boost Student Retention During Recruitment
There are so many institutions of higher education for students to choose from that attracting students is becoming an increasing challenge. Once students are attracted to a..
From Interest to Enrollment: How to Keep Your Prospects' Attention
Every year, higher education marketers across the country run into the same problem: how do I get a good percentage of the students who have shown interest in my school to..
5 Ways to Leverage Video in Your College Recruitment Strategy
Use of video is an excellent way to maximize your recruitment strategy. However, producing, developing, and implementing video are all tasks that many people are either afraid to..
Marketing to Gen Z: Adapting Language to Your Audience
When marketing to Gen Z (students born from mid-1990s on), the key fact to keep in mind is that this generation has been using the internet their entire lives. Prospective..
Content Marketing for Admissions: It's All About Your Audience
Content marketing has been proven to drive traffic and leads to organizations and businesses, including Admissions departments. However, it is important to ensure that your..
Today's College Students: An Increasingly Diverse Population
Today's college student population is becoming more diverse than ever before. The Bill & Melinda Gates Foundation has done a comprehensive investigation into who the population of..
Optimize Marketing to International Students via College Video Tours
When you think about your international student recruitment efforts, where are you suffering? In what stage of the admissions funnel are you losing the greatest number of students?
Higher Education Student Personas: Create yours today!
Student personas are the most important first step you can take in your higher ed marketing efforts. Without student personas, your admissions marketing and recruitment teams are..
Marketing Tips and Tricks to Optimize your Student Recruitment Strategy
In today's world, your school's .edu website will almost undoubtedly be a prospective student's first encounter with your institution (outside of word of mouth) in their college..
