Unmasking Stealth Online Visitors
The 2019-2020 recruitment cycle is upon us as we jump into the fall semester, and high school students all across the world begin their search for the perfect college.
Filling the Seats: 5 Strategies to Improve Yield
Spring is here, the sun is starting to shine again, and you are ready to get out and take a break from all the intense recruiting you've done throughout application season. But..
How Interactive Campus Maps Make Students' Lives Easier
Going to college nowadays is definitely not what it used to be. Students now have all kinds of options about where to study, what field to go into, and whether they should go to..
Why You Need a Virtual Campus Tour to Get Students Interested in Your College
If you're having trouble recruiting students and marketing your college, a virtual college tour may help set your school on the right track.
Beat the Summer Melt
Ah, summer! This is a particularly challenging time of year for admissions teams; industry officials must not only plan for fall recruitment campaigns, but also maintain..
Campus Tours: Impact Prospects with a Personalized Experience
Summer weather is here! Of course, you know that means more prospective students will be heading to your campus for tours. For prospective students the campus tour is the second..
How Virginia Tech's Pamplin College of Business Optimized their Digital Strategy to Increase Applications
Taking the next step for great admissions marketing Like many business and graduate schools, Virginia Tech's Pamplin College of Business had a few specific challenges keeping them..
'Bottom of the Funnel; Top of the Mind': Marketing Funnel Considerations
The job of marketers and admissions personnel is to create the largest possible funnel of highly qualified, eager, potential students. This funnel will slowly be narrowed down..
College Recruiting: Marketing to Parents
When you're recruiting new students to attend your college, you want to appeal to their demographic. It doesn't do you any good to hype majors that went out of style years ago or..
5 Steps to Getting Your Virtual Campus Experience Right
When you get potential students to visit your campus, their chances of enrollment increase drastically. But what if they don't have the time, lack the money, or live too far away,..
