Is your college or university looking to move the needle on enrollment? These 3 strategies will help you increase enrollment and achieve more.
At colleges and universities across the nation, competition is up, internal resources are down, and enrollment is paying the price. The good news? There are practical strategies you can take action on to realize or even surpass your enrollment goals — without overtaxing your team.
To broaden the reach and impact of your campus visits, it’s vital to have strong virtual and self-guided visit options in place. These offerings need to be comparable to your guided visits, bring your institution to life for those not on campus, and inspire students to take the next step.
Visitors have a memorable way to explore your institution anytime, from anywhere — without requiring downloads or using a paper map
There’s a way for students to personalize their visit experience based on their unique interests and needs
Your visits meet the needs of various key audiences, such as transfer, first-gen, or international students or parents (to name a few)
They highlight authentic student voices and experiences
It’s easy for prospective students to take action — like submit an inquiry or ask a follow-up question
If you’re honest in your assessment of your existing visit offerings, you’ll likely identify a few meaningful opportunities to level up your campus visits which will help drive enrollment this cycle and beyond.
3. Use video to provide an authentic view of your institution
Are you doing enough to capture students’ attention and keep them engaged? If your answer is ‘no’ or if you’re unsure, authentic videos can be the solution you’re looking for.
For impactful videos that engage students and drive enrollment:
Elevate student voices because students want to hear from peers (not just administrators or figureheads). Let current students and young alumni talk about class sizes, opportunities, social fit, and the campus community. ‘Day in the Life’ content can also be particularly valuable here, helping provide a relatable and authentic view of student life.
Talk about navigating the “new” that is college life. Many students are leaving what’s familiar to go to college, and videos that can reassure and excite them are a powerful way to build trust, affinity, and community. Leverage empathy and honesty by allowing students to talk about their experiences as first-gen, transfer, international, out-of-state, or adult students.
Show, don’t tell, students about your campus. Show off your facilities like where students live, do research, exercise, and explore. Record video walk-throughs of the spaces when students are using them — which is especially helpful for locations like labs or dorms that may not be open to walk through during an on-campus visit.
More strategies to boost enrollment at your college or university