In today's economy, universities face fierce competition for attracting and enrolling graduate students. A comprehensive, effective, and proactive recruitment strategy for reaching prospective graduate students is vital for a university's future.
The National Center for Education Statistics predicts that post-baccalaureate (or "post-bacc") program enrollment will increase to 3.3 million students by 2030. That's a 6% increase from 3.1 million students in 2020. Between Fall 2020 and Fall 2021, the 2022 CGS/GRE Survey of Graduate Enrollment and Degrees report an 8.7 percent increase in applications for graduate school admission. These data indicate a significant opportunity for colleges and universities to increase their graduate student enrollment.
Whether your university offers post-bacc programs, graduate-level certificates, master's degrees, or doctoral degrees, StudentBridge's digital engagement tools can help you design recruitment strategies to attract more graduate students. Here are six creative digital engagement tools we offer to help you attract more students, whether from in-state, out-of-state or international locations:
Interactive Campus Maps
1. Create a video viewbook
StudentBridge's Video Viewbook is a fully customizable and immersible digital experience that tells your university's story. It brings your campus to life for prospective graduate students. You can highlight your faculty members, students, facilities, off-campus housing options, graduate assistant or research opportunities, and more. Students exploring your campus through your Video Viewbook can imagine what it would feel like to live and learn at your university. They will be excited and want to take the time to learn more. You want your Video Viewbook to convince a future grad student to schedule an in-person visit.
2. Utilize an interactive campus map
When an in-person visit isn't possible or practical, we can also create an Interactive 3D Campus Map. Our Interactive 3D Campus Map can help students virtually experience what it might feel like physically walking through your campus. Our photo-realistic, 3D campus map renderings are easy to navigate and can highlight the best features and specific points of interest. We also include embedded links to additional photos, videos, or information. Our artists can create a dollhouse map that provides a look at the rooms inside a building. We can even include photos showing what the campus may look like throughout the year as the seasons change.
3. Deploy virtual events
StudentBridge's Virtual Events solution has many advantages and can attract interested graduate students. By hosting a virtual event for your university, you remove geographic barriers and can host a much larger audience than you would be able to at a physical event. We invite you to watch our webinar, "Don't Put Visitors to Sleep: 5 Virtual Events Best Practices That Convert." See Georgia Southern University's Accepted Students Day case study to learn more about our creative Virtual Events solutions.
StudentBridge's solutions take a funnel approach to guiding prospective graduate students through their journey to choose the university that's right for them.
Contact StudentBridge for Help with Attracting More Graduate Students to Your University