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Case Study
Virtual Events

Georgia Southern University

Georgia Southern University drives yield by deploying a series of virtual events with a multitude of engaging content.

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Georgia Southern University wanted a virtual option for its existing on-campus events. Georgia Southern partnered with StudentBridge to create a Virtual Event where prospective students could explore more than they ever could in a single day by viewing pre-recorded content — from presentations and recorded classes to walk-around tours, panel discussions, and more. Within a single virtual event, Georgia Southern increased their attendance from 400 in-person attendees to 15,000 virtual visitors. This led to their largest freshman class ever and continued enrollment growth over subsequent years.

About Georgia Southern University

Institution Type

4-year public


3 campuses in southeast Georgia

Student Population

26,000 students

Solutions & Services

Virtual Events



virtual attendees vs. 400 in-person


increase in freshman class size in one year

years of consistent enrollment growth

  • Increases event attendance, participation, and engagement in a distraction-free, virtual environment — accessible anywhere, from any device (no download required)
  • Keeps visitors engaged between live sessions with on-demand content, live chat, curated social feed, and more
  • Amplifies student experiences and voices with video to provide trusted insight about the institution via panels, live chat, Q&A, or day-in-the-live videos
  • Gets better data and insights around session attendance, engagement, and content effectiveness

“Since we were able to reach so many students, and we had such a popular experience with our incoming class, this event is going to be virtual for us moving forward.”


Mike Smith
Assistant Director of Events | Georgia Southern University

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