StudentBridge Webinars

What Gen Z Actually Wants

Thursday, August 27, 2026

As the new recruitment cycle starts, competition for student attention is fierce. Join our exclusive webinar for Higher Ed leaders—including VPs of Enrollment Management, Deans of Admissions, and Marketing VPs/Directors—to discover what Gen Z and Gen Alpha students want to see before applying.

The Campus Visit Is Still the Moment of Truth

Thursday, July 30, 2026

For years, campus visits have been treated as a standard part of the admissions process: an information session, a walking tour, a few student stories, and a hopeful sendoff. But today’s students arrive on campus differently.

Story First. Data Second. Students Always.

Tuesday, June 23, 2026

For many institutions, the campus visit still feels like a single moment.A scheduled tour. A welcome session. A few stops across campus. A follow-up email after the student leaves.But in reality, today’s visit begins long before a student arrives.

Students are already forming impressions through short-form videos, peer stories, mobile experiences, social content, and every digital interaction that helps them imagine whether they belong. By the time they step on campus, they are not starting the decision process. They are continuing it.

The Moments After Deposit Matter Most

Thursday, May 27, 2026

Summer melt often isn’t caused by a single issue. It’s the result of uncertainty, disconnection, unanswered questions, and a gradual loss of momentum between deposit and arrival on campus.

In this webinar, Phillip Clopton and StudentBridge will explore practical strategies for reducing summer melt by creating more connected and intentional post-deposit experiences.

You Have More Content Than You Think

Thursday, April 30, 2026

Most institutions don't have a content problem.They have a content visibility problem.At the same time, today’s students—especially Gen Z and Gen Alpha—are increasingly expecting video-first experiences when researching colleges. They want to see themselves on campus, hear real voices, and understand what their experience might feel like.

Beyond the Inquiry: Engaging Students Before They Raise Their Hand

Thursday, March 26, 2026

Campaigns are running. Messages are being sent. But students seem to appear suddenly in the funnel with little to no visible engagement beforehand. New research from the 2026 Enrollment Engagement Report from Capture Higher Ed helps explain why.

Yield Starts Earlier Than You Think: Building Momentum with Always-On Video

Thursday, February 26, 2026

In this webinar, Phillip Clopton and StudentBridge explore how successful enrollment teams are rethinking yield strategies by pairing traditional outreach with an always-on video approach—one that supports students across every stage of their decision-making journey.

How Great Visit Experiences Win Hearts, Yield, and Momentum

Thursday, January 29, 2026

Join Jennifer Maloy for a panel discussion with Ronni Pitts, Assistant Director for Communications at the Visitor Center at University of South Carolina, and Phillip Clopton, who brings years of hands-on experience optimizing campus visit and engagement strategies for prospective students at Georgia State University before joining StudentBridge.

May Your Snowman Be the Only Thing That Melts: A 2026 Storytelling Playbook for Spring Yield

Thursday, December 11, 2025

Explore how to use story-driven video, virtual visit experiences, and authentic digital touchpoints to build clarity, confidence, and commitment in your students, and keep melt to a minimum as you head into the busiest months of the 2026 cycle.

Winning the Winter Slowdown

Thursday, November 20, 2025

Explore how to turn the seasonal slowdown into a strategic advantage. You will hear real examples of colleges that kept momentum strong by delivering small, thoughtful touchpoints that fit naturally into holiday life.

Right Content, Right Device, Right Time

Wednesday, October 29, 2025

Learn what it really takes to meet modern students where they are and how institutions using dynamic, video-driven strategies are seeing measurable gains in engagement, yield, and retention.

From Overload to Action: Turning Data into Decisions

Thursday, June 26, 2025

Learn how to turn your data into real enrollment results—by uncovering funnel gaps, fixing blind spots, and converting engagement into action in just 30 minutes.

Interactive Storytelling: Captivate and Convert with Dynamic Content

May 02, 2025

In a competitive higher education landscape, static content isn’t enough to break through the noise. Today’s prospective students expect dynamic, personalized experiences—and institutions that meet those expectations will be the ones that stand out.

The Storytelling Advantage: Balancing AI, Authenticity, and Budget Efficiency in Student Recruitment

March 12, 2025

This webinar dives into why storytelling is still the heavyweight champ of student engagement that won't break the bank, and how AI, when played right, can be the trusty sidekick that lifts, not kicks, genuine communication.

Combatting the Higher Ed Perception Crisis with Storytelling

February 18, 2025

We'll explore how strategic storytelling can address concerns around cost, value, and student outcomes—ultimately helping institutions build trust and attract the best-fit students.