Story First. Data Second. Students Always.

For many institutions, the campus visit still feels like a single moment.

Tuesday, June 23, 2026 at 2 PM ET

A scheduled tour. A welcome session. A few stops across campus. A follow-up email after the student leaves.

But in reality, today’s visit begins long before a student arrives.

Students are already forming impressions through short-form videos, peer stories, mobile experiences, social content, and every digital interaction that helps them imagine whether they belong. By the time they step on campus, they are not starting the decision process. They are continuing it.

At the same time, many institutions still treat digital engagement and the in-person visit as separate experiences. The result is often a fragmented journey where students may feel interested, but not fully connected. Informed, but not always confident. Engaged in the moment, but not always moved to take the next step.

In this webinar, StudentBridge will explore how colleges and universities can create a more connected, story-first visit experience that reflects how students actually choose today.

We’ll discuss how enrollment, admissions, and marketing teams can:

• Identify the moments that shape visitor confidence before, during, and after the campus visit

• Use authentic student stories and video to build emotional connection

• Connect digital and in-person engagement into one cohesive visitor journey

• Map friction points that may be weakening student confidence or momentum

• Use engagement data to understand what visitors care about and where they may need more support

• Create a visit experience that feels more personal, intentional, and student-centered

This session is designed for admissions, enrollment, visitor experience, and marketing leaders looking for practical ways to strengthen the campus visit and create deeper connection with prospective students.

What You’ll Learn

• Why the modern campus visit begins long before students arrive

• How short-form video, peer stories, and mobile experiences influence visitor confidence

• Where institutions often create gaps between digital and in-person engagement

• How to use storytelling to help students feel prepared, excited, and connected

• How behavioral data can help teams understand what students are watching, exploring, and responding to

• What a more intentional, story-first visit journey looks like today