Yield doesn’t happen at one moment—it’s built over time.

Students are making decisions earlier, faster, and with more confidence than ever before. By the time many institutions focus on yield, students have already formed strong impressions about where they belong.

In this webinar, Phillip Clopton and StudentBridge explore how successful enrollment teams are rethinking yield strategies by pairing traditional outreach with an always-on video approach—one that supports students across every stage of their decision-making journey.

Rather than treating video as a campaign or last-mile tactic, we’ll discuss how enrollment teams can use video consistently and intentionally to reinforce belonging, clarity, and confidence—long before a student clicks “deposit.”

This session will focus on:

• How yield strategy shifts when student engagement starts earlier and happens more independently
• What “always-on” video really means for enrollment teams—and what it doesn’t
• Where video fits naturally into the moments that influence student confidence and commitment
• How to align video with admissions, visit, and communication workflows without adding complexity

Designed for enrollment, admissions, and marketing leaders, this conversation will offer a practical framework for building yield momentum—not just during decision season, but all year long.