How Great Visit Experiences Win Hearts, Yield, and Momentum 

Campus visits are the most powerful moment in the enrollment journey. What has changed is how students arrive, what they expect, and how quickly they decide whether they belong.

Join Jennifer Maloy for a panel discussion with Ronni Pitts, Assistant Director for Communications at the Visitor Center at University of South Carolina, and Phillip Clopton, who brings years of hands-on experience optimizing campus visit and engagement strategies for prospective students at Georgia State University before joining StudentBridge.

This practical, candid conversation explores how today’s strongest visit programs are built through tight coordination between digital experiences and on-campus moments. From empowering tour guides and visitor center teams to supporting admissions and recruitment follow-up, the panel will share what actually works to create visit experiences that feel human, cohesive, and confidence-building from the first click through post-visit outreach.