What Gen Z Actually Wants: 5 Research Backed Video Strategies to Drive Enrollment
How to Reach Gen Z and Gen Alpha Applicants
Do you know what prospective students want to see in your video content, or are you guessing?
As the new recruitment cycle starts, competition for student attention is fierce. Join our exclusive webinar for Higher Ed leaders—including VPs of Enrollment Management, Deans of Admissions, and Marketing VPs/Directors—to discover what Gen Z and Gen Alpha students want to see before applying.
We're moving beyond the standard campus tour. This session shows your team the specific, high-impact video content that showcases authentic student experiences and captures the interest of "stealth" visitors, the students researching your school long before they ever fill out a form. Learn how to turn strategic video into more inquiries, more campus visits, and more applications.
What We'll Cover:
- What Students Actually Want to See: The 5 specific video types that get watched, not skipped.
- Where Video Belongs in Your Funnel: How to place video at every stage, from first discovery to the deposit deadline.
- How to Produce It Without Extra Staff: Practical, low-lift tactics for professional-grade video on a real budget.
Prepare for a successful open house season with research-backed strategies that Gen Z and Gen Alpha students actually respond to.
Who Should Attend
This webinar is designed for:
- Enrollment Leaders
- Admissions Leaders
- Marketing Leaders
- Communications Leaders
- Campus Visit and Visitor services teams
- Enrollment Marketing Professionals
- Student Ambassador & Tour Guide Coordinators
- Communications teams supporting recruitment and yield
- Anyone responsible for improving the prospective student experience
