For many institutions, the enrollment cycle feels like it peaks at deposit.

But in reality, some of the most important enrollment moments happen after a student says yes.

Summer melt often isn’t caused by a single issue. It’s the result of uncertainty, disconnection, unanswered questions, and a gradual loss of momentum between deposit and arrival on campus.

At the same time, today’s students expect ongoing, personalized, and digital-first engagement throughout their decision journey. Institutions that continue building confidence after deposit are often the ones that see stronger follow-through in the fall.

In this webinar, Phillip Clopton and StudentBridge will explore practical strategies for reducing summer melt by creating more connected and intentional post-deposit experiences.

We’ll discuss how enrollment teams can:

• Identify the moments where students are most likely to second guess their decision
• Use video and digital engagement to reinforce belonging and confidence
• Extend the campus experience beyond the visit and deposit
• Maintain momentum throughout the summer without overwhelming staff or students
• Build a more connected enrollment journey from admit to move-in

This session is designed for admissions, enrollment, and marketing leaders looking for practical ways to strengthen student engagement during one of the most vulnerable phases of the recruitment funnel.

What You’ll Learn

• Why summer melt is often driven by uncertainty, not intent
• The key engagement gaps institutions overlook after deposit
• How video can reinforce confidence and belonging during the summer months
• Practical ways to keep students connected without adding operational complexity
• What an intentional post-deposit communication strategy looks like today