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May Your Snowman Be the Only Thing That Melts: A 2026 Storytelling Playbook for Spring Yield

How to Use Video and Virtual Experiences to Reduce Melt and Drive Enrollment Momentum from January to May.

Spring melt starts earlier every year, often long before students hit submit. And once January arrives, families are overwhelmed, students are juggling decisions, and your content must work harder than ever.

This holiday webinar gives you a clean, inspired reset before the storm hits.

Join us for a creative, practical master class on how to use story-driven videovirtual visit experiences, and authentic digital touchpoints to build clarity, confidence, and commitment in your students, and keep melt to a minimum as you head into the busiest months of the 2026 cycle.

We’ll share a fresh, future-ready framework and real examples from StudentBridge partners who turned story-first content into stronger visit conversions, deeper affinity, and more secure yield.

A little holiday cheer, a lot of enrollment strategy, and one goal:
make sure your snowman is the only thing melting this spring.

This Webinar Discusses:

  • The Melt Map: What really happens from January to May for students and families
  • The Anti-Melt Story Formula: A repeatable framework for all video and virtual content
  • The Four Must-Have Videos: What every school needs before February 1 to reduce melt
  • Turning Views Into Visits: How to convert video engagement into real visit intent
  • Real Results: Examples from StudentBridge partners who strengthened yield with story-led content
  • Your 2026 Roadmap: A ready-to-use plan covering pre-break prep through spring decision season

Meet your presenters:

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Jonathan Clues

Founder | CEO

StudentBridge

Jen

Jennifer Maloy

VP, Revenue + Partnerships

StudentBridge