How Virginia Tech's Pamplin College of Business Optimized their Digital Strategy to Increase Applications
How Virginia Tech's Pamplin College of Business Optimized their Digital Strategy to Increase Applications
Taking the next step for great admissions marketing Like many business and graduate schools, Virginia Tech's Pamplin College of Business had a few specific challenges keeping them..
'Bottom of the Funnel; Top of the Mind': Marketing Funnel Considerations
The job of marketers and admissions personnel is to create the largest possible funnel of highly qualified, eager, potential students. This funnel will slowly be narrowed down..
College Recruiting: Marketing to Parents
When you're recruiting new students to attend your college, you want to appeal to their demographic. It doesn't do you any good to hype majors that went out of style years ago or..
5 Steps to Getting Your Virtual Campus Experience Right
When you get potential students to visit your campus, their chances of enrollment increase drastically. But what if they don't have the time, lack the money, or live too far away,..
5 Ways to Boost Student Retention During Recruitment
There are so many institutions of higher education for students to choose from that attracting students is becoming an increasing challenge. Once students are attracted to a..
From Interest to Enrollment: How to Keep Your Prospects' Attention
Every year, higher education marketers across the country run into the same problem: how do I get a good percentage of the students who have shown interest in my school to..
Content Marketing for Admissions: It's All About Your Audience
Content marketing has been proven to drive traffic and leads to organizations and businesses, including Admissions departments. However, it is important to ensure that your..
Today's College Students: An Increasingly Diverse Population
Today's college student population is becoming more diverse than ever before. The Bill & Melinda Gates Foundation has done a comprehensive investigation into who the population of..
Optimize Marketing to International Students via College Video Tours
When you think about your international student recruitment efforts, where are you suffering? In what stage of the admissions funnel are you losing the greatest number of students?
Higher Education Student Personas: Create yours today!
Student personas are the most important first step you can take in your higher ed marketing efforts. Without student personas, your admissions marketing and recruitment teams are..
