Meeting Enrollment Goals During COVID-19: Replacing Cancelled Events with Virtual Experiences
Meeting Enrollment Goals During COVID-19: Replacing Cancelled Events with Virtual Experiences
As COVID-19 first became part of our daily vocabulary, we partnered with several schools in the Northeast, where quarantines took place earliest, to launch solutions in response..
Elevate Your Email Campaigns to Increase Student Recruitment
Email is one of the most effective tools admissions teams have to reach prospective students. Email communication gives your team a direct line to a student's inbox, which allows..
4 Recruitment Tactics to Use During Application Season
There is a cold rush of excitement in the air as we power through early application season into the regular application period! The weather has changed, clocks have been set back,..
Filling the Seats: 5 Strategies to Improve Yield
Spring is here, the sun is starting to shine again, and you are ready to get out and take a break from all the intense recruiting you've done throughout application season. But..
How Virginia Tech's Pamplin College of Business Optimized their Digital Strategy to Increase Applications
Taking the next step for great admissions marketing Like many business and graduate schools, Virginia Tech's Pamplin College of Business had a few specific challenges keeping them..
'Bottom of the Funnel; Top of the Mind': Marketing Funnel Considerations
The job of marketers and admissions personnel is to create the largest possible funnel of highly qualified, eager, potential students. This funnel will slowly be narrowed down..
College Recruiting: Marketing to Parents
When you're recruiting new students to attend your college, you want to appeal to their demographic. It doesn't do you any good to hype majors that went out of style years ago or..
5 Steps to Getting Your Virtual Campus Experience Right
When you get potential students to visit your campus, their chances of enrollment increase drastically. But what if they don't have the time, lack the money, or live too far away,..
5 Ways to Leverage Video in Your College Recruitment Strategy
Use of video is an excellent way to maximize your recruitment strategy. However, producing, developing, and implementing video are all tasks that many people are either afraid to..
Content Marketing for Admissions: It's All About Your Audience
Content marketing has been proven to drive traffic and leads to organizations and businesses, including Admissions departments. However, it is important to ensure that your..
