Wondering how to make the most of your mobile-first invitations? See how Goucher College uses text messages and dynamic personalized content to invite students to their admitted student event.
Mobile-first invitations for Gopher Day at Goucher College
Using StudentBridge’s Accepted Student Experience, Goucher College is able to design and send targeted mobile messages and dynamic content to accepted students. Ahead of Gopher Day for admitted students, the institution texted accepted students to invite them to register for and learn more about the event. The message includes a link to interactive content that helps build excitement, highlight key features of the event, and make it easy for students to take action.
It’s peak tour season! What does that mean? An influx of students (especially newly admitted ones) and their families are visiting your campus in person and virtually.
In fact, a 2023 Niche survey found 29 percent of high school seniors wait to visit colleges until they are accepted and 22 percent make their enrollment decision before visiting.
The University of California, Santa Cruz - Banana Slug Day 2023
Enhance in-person experiences with a tour designed specifically for your event. The University of California, Santa Cruz did this with its Banana Slug Day 2023 tour, which includes information on parking, registration, presentation locations, food, and more!
Cal Poly Pomona’s #BroncoBound - Open House Campus Tour Scavenger Hunt
A fun twist on tours, Cal Poly Pomona’s #BroncoBound - Open House Campus Tour Scavenger Hunt gives accepted students a fun way to explore their new home and hear from current students with user-generated content (UGC).
3. Ace follow-up communications
We’ll let you in on a secret: Your admitted student engagement opportunity doesn’t end with the event itself. The reality is some students will still be undecided after attending an admitted student event, especially if they are considering multiple institutions.
This is a great opportunity to continue engaging them with personalized mobile-first content that seeks their input, builds their excitement, and drives them to take the next steps. Looking for inspiration? See how Maryville University follows up after their admitted student event.
Maryville University’s follow-up strategy for its admitted student events and tours
At on-campus events, using a QR code or text-in keyword is a great way to collect feedback like what students and families liked about the tour (or didn’t!) and highlight important next steps. This input can also help inform additional personalized communications that move the needle.
At Maryville University, the team uses the StudentBridge platform to follow up after their All Saints Day with a feedback survey, next steps, and helpful resources. Talk about a great way to keep them informed and engaged!
Ready to use technology to elevate your admitted student events?
Kyle Freelander (she/her/hers) is a passionate writer, former educator, and lifelong learner. She has taught English literature and writing courses in higher education, writing workshops in K-12 schools, and English and ESOL courses as a private tutor for students pre-K and up. She holds an MFA in Creative Writing from George Mason University and a BA in English (minor in Linguistics) from the University of Mary Washington. She currently serves as the Head of Content at StudentBridge.