Looking to stand out from the competition, attract more right-fit students, and drive enrollment? Authentic videos are the secret to getting ahead.
With fewer college-bound students each year and a looming demographic cliff, competition has never been more intense.
Amplifying the challenge is the reality students are considering multiple institutions, which can make it hard for yours to stand out against the masses — even for students looking locally or regionally.
So how do you attract more right-fit students and achieve your enrollment goals?
While it often takes a multifaceted approach, many successful digital strategies are often grounded in one foundational and vital component: Videos.
If you’re like many admissions and marketing teams, you’re throwing your hands up right about now. Your team is overwhelmed, and videos have become just another thing on a never-ending to-do list. You don’t have the talent on staff to produce videos that effectively convey your message. You don’t have any more time to dedicate to creating new content.
Another part of that reality? Videos are an investment you have to make — whether you’re investing time, money, or both.
Video can better capture and hold students’ attention than text, audio, or static images alone, mediums that many schools rely on. With videos, you have the power to create compelling narratives, evoke emotion, build connections, and present information in a clear and engaging manner that can move the needle on enrollment.