Many admissions and enrollment teams across the country are recycling the same content to target various personas of prospective students and their families, regardless of whether they are first-year students, transfer students, or graduate students. Another mistake often made is the utilization of outdated communication methods. Students today do not read their paper mail or open their emails, so when vital information is sent through these methods, they do not receive it.
In this webinar, Alyssa Brant, Senior Customer Success Manager, outlines critical tips and tricks in order to address these all-too-common mistakes.
This presentation addresses:
Dated methods of communication in Higher Education.
The recycling of the same content to target various personas of prospective students and their families.
How this leads to less conversion from inquiry to enrollment.