Your virtual tour might be costing you students. Discover how VisiTOUR transforms passive clicks into active enrollment decisions with personalized, story-driven exploration.
VisiTOUR: Turning Virtual Visits into Real Enrollments
Your virtual tour might be costing you students. Discover how VisiTOUR transforms passive clicks into active enrollment decisions with personalized, story-driven exploration.
Why Your Virtual Tour Falls Flat
Most college virtual tours are clunky, cookie-cutter, and cold. At a time when Gen Z students make decisions digitally before they ever step foot on campus, a lifeless walkthrough won’t cut it. Static maps and pre-recorded voiceovers don’t connect.
In a world defined by platforms like TikTok, ChatGPT, and YouTube Shorts, students expect a self-guided, immersive experience that feels like it’s about them—not just your institution. And if your virtual tour isn’t compelling, you’re not just losing clicks—you’re losing conversions.
First Impressions Now Happen Online
The stakes are high: according to a 2024 EAB survey, 89% of prospective students say they visited a school’s website or tour before reaching out to admissions. In fact, many have already made a top 3 list before setting foot on campus.
What happens when your virtual experience is outdated, impersonal, or too long? They bounce. They ghost. They choose someone else.
Introducing VisiTOUR: The Virtual Experience That Converts
VisiTOUR by StudentBridge isn’t just a prettier map or another 360° tool. It’s an intelligent, flexible, storytelling platform that turns virtual visits into meaningful student journeys.
Here’s how VisiTOUR connects and drives conversions:
- ✅ Personalized entry points: Students explore based on their unique interests.
- ✅ Modular storytelling: Let students choose their path through the campus.
- ✅ Short-form content: We meet students where their attention lives.
- ✅ Action-driven CTAs: Tour + apply + engage = all in one frictionless flow.
- ✅ Mobile-first design: Crucial since 75%+ of students tour on their phones.
VisiTOUR isn’t just virtual. It’s visceral—and that’s what students remember.
Real Results, Not Just Views
Colleges using VisiTOUR have reported powerful gains that translate directly to enrollment yield.
- 📈 34% increase in tour-to-lead conversion rates
- 🕒 +47% time on site for first-time visitors
- 📬 Higher engagement with post-tour follow-up (text + email)
- 🧭 More high-intent students booking IRL visits within 7 days
In other words—it doesn’t just work. It wins.
Case Study: From Ghosting to Campus Visit
One regional university saw a 42% increase in actual campus visits after launching VisiTOUR. Why? Students weren’t just shown the campus; they were told stories that helped them picture themselves there. Stories came from students like them, and the content was matched specifically to their major, sport, or club of interest.
They felt known—before they even clicked “Schedule a Visit”.
Why Personalization Matters
Gen Z expects it. Amazon personalizes what they buy. Spotify personalizes what they hear. TikTok personalizes what they see. Why wouldn’t your campus personalize what they experience?
With VisiTOUR, personalization isn’t creepy—it’s critical. It helps students see the version of your campus that matters to them. That’s the version that leads to “I’m applying”.
4 Ways to Use VisiTOUR Smarter
- Segment by Interest: Send different VisiTOUR links in emails to STEM, arts, or athletics prospects.
- Pair with ViewBook: Combine interactive tours with clickable ViewBook modules to show and tell.
- Embed Everywhere: From your homepage to your CRM—VisiTOUR links are frictionless.
- Use for Re-engagement: Send to students who stopped responding post-application to bring them back in.
Final Word
If your virtual experience is merely a checklist, students will check out.
But if it’s crafted with story, designed with intention, and delivered like a digital conversation—it becomes the spark that drives enrollment.
Stop losing students on your tour. Start enrolling them through it. Let’s build your custom VisiTOUR.
