Many small institutions face a similar challenge: Tiny (often one-person) admissions teams and limited staff capacity. At the University of Jamestown, a small faith-based institution in the midwest, this challenge was amplified by the fact they rely heavily on high school visits and college fairs to recruit students but couldn’t always be there in person to tell their story — leaving the discovery of their university to chance.
StudentBridge produced a Video Viewbook, an Interactive Campus Map, and 18 engaging videos to live within them. University of Jamestown sent students to these videos and experiences via communication flows, QR codes on print materials, mailed postcards, and their main website homepage.
Since working with StudentBridge, University of Jamestown has continued to grow enrollment incrementally and spread their brand awareness. In the 2022-2023 school year, the university saw a nearly 7 percent enrollment increase from pre-pandemic numbers and welcomed the second largest class in the institution’s history.
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