Virtual tours remain an impactful way for students to discover an institution, yet not all virtual tours are created equally. Maryville University can attest to this having seen low participation with their prior virtual tour solution. Maryville University partnered with StudentBridge to enhance its virtual and self-guided tour offerings with VisiTOUR. With an industry-leading mobile-first approach, the solution enables prospective students and their families to visit anytime, anywhere, from any device (no downloads required). Since switching to VisiTOUR, the university has seen a more than 580x increase in tour participation with 64 percent of tours completed after typical business hours. Enhancing virtual and self-guided tour options has improved funnel conversion and positively supported the institution’s enrollment goals. In fall 2022, Maryville welcomed its largest undergraduate class — a notable 13 percent enrollment increase from 2021.
