What Gen Z Actually Wants, Part 2 

The Virtual Tour Experience That Turns Interest Into Applications

Moving Gen Z From Curious to Committed Before Nov 1

Right now, thousands of students who spent their summer researching your school are sitting in the exact same place: interested, but not yet decided. They've seen your Instagram. They've clicked your ads. They're not stealth visitors anymore, they're on the fence, and Nov 1 is the deadline that decides which way they fall.

The data says there's one experience that reliably tips them from curious to committed: a real virtual tour, the kind that makes a student picture themselves there, not a static walkthrough or a 360-degree photo gallery. According to the 2025 E-Expectations Trend Report, 65% of students say a tour like that made them more likely to apply. Most schools already have some version of a tour. Few have built the kind that does that.

This session is about closing that specific gap, in the six weeks you actually have left.

What You'll Walk Away With:

• Why a virtual tour experience is one of the strongest levers you have for moving a student toward applying
• The exact behaviors students exhibit right after a good tour, so you know what to track and what a win actually looks like
• What separates a tour that converts from one that just gets watched and forgotten
• A realistic build plan for the next few weeks, built for teams without a dedicated video department
• How to carry this same momentum into yield, once the application is in and the deposit decision starts

Prepare for a successful open house season with research-backed strategies that Gen Z and Gen Alpha students actually respond to.

Who Should Attend

This webinar is designed for:

• Enrollment Leaders
• Admissions Leaders
• Marketing Leaders 
• Communications Leaders
• Campus Visit and Visitor services teams
• Enrollment Marketing Professionals
• Student Ambassador & Tour Guide Coordinators
• Communications teams supporting recruitment and yield
• Anyone responsible for improving the prospective student experience