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StudentBridge realizes we are only as good as our team. We are always on the look out for passionate, dedicated professionals to join us in helping students and colleges find the right fit through virtual experiences.

Director of Growth Marketing

We are looking for a growth-oriented marketer to build and scale our inbound pipeline engine. Today, the majority of our pipeline is generated through outbound efforts led by our sales team. That motion continues. This role exists to add leverage. You will be responsible for building marketing-led pipeline through campaigns, content activation, events, workflows, and demand generation programs that create measurable business impact. This is not a traditional brand or content marketing role. This is a hands-on builder role for someone excited about creating momentum, launching campaigns, and helping build a scalable growth engine. This role is accountable for helping drive revenue growth.

Take a look at what we offer.

  • Hybrid remote / in-office work environment.
  • Collaborative, energetic team culture.
  • Competitive salary.
  • Health, dental, and vision insurance.
  • PTO and paid holidays.
  • 401(k) with company match.
  • Team events and perks.
Location: Atlanta GA (Hybrid 2-3 days in office)
Salary: $90,000-$100,000 based on experience
Reports To: VP of Engineering

About StudentBridge:

StudentBridge helps colleges and universities create more engaging, authentic, and effective digital experiences for prospective students.

We believe the best experience wins.

Through video, interactive experiences, and data-driven insight, we help institutions better connect with students throughout their decision journey.

What You’ll Own:

  • Inbound pipeline generation
  • Campaign strategy and execution
  • HubSpot campaign and lifecycle management
  • Lead nurture and conversion workflows
  • Webinar and event-driven engagement programs
  • Video-led marketing initiatives
  • Marketing performance reporting and optimization
  • Support of outbound effectiveness through stronger messaging and campaign air cover

What You’ll Do :

  • Build and launch campaigns that generate qualified meetings and opportunities
  • Turn existing video and content assets into high-performing demand generation programs
  • Create workflows, nurtures, and segmentation strategies inside HubSpot
  • Run webinars, virtual events, and targeted outreach campaigns
  • Use LinkedIn and digital channels as pipeline drivers, not just awareness tools
  • Collaborate closely with sales to improve conversion and pipeline velocity
  • Analyze campaign performance and optimize based on outcomes
  • Continuously test new ideas, messaging, and approaches to improve results

What Success Looks Like:

  • Growth in inbound-sourced pipeline
  • Increased engagement with campaigns and content
  • Improved conversion throughout the funnel
  • Strong alignment between marketing and sales
  • Clear visibility from marketing activity to pipeline contribution

Who You Are:

  • You have experience in demand generation, growth marketing, or pipeline generation
  • You think commercially and understand how marketing impacts revenue

  • You are hands-on and execution-oriented

  • You are comfortable moving quickly and testing ideas

  • You understand B2B marketing and longer sales cycles

  • You are highly organized and data-driven
  • You are comfortable working cross-functionally with sales, leadership, and creative teams
  • You enjoy building systems and creating momentum
  • You are willing to execute directly, not just manage strategy

Bonus Experience:

  • HubSpot expertise
  • Experience with video-led marketing
  • Webinar or event-driven pipeline generation
  • Higher education or SaaS experience
  • LinkedIn campaign and organic growth experience

Why Join Us:

This is an opportunity to help shape the next stage of growth for a company with:

  • Strong market insight
  • Meaningful differentiation
  • A growing product vision
  • A collaborative leadership team
  • Real opportunity to influence growth strategy and execution
This role is ideal for someone looking for:

  • meaningful ownership

  • visible impact
  • the opportunity to build something
  • the ability to directly influence pipeline and growth
If you are excited by building systems, creating momentum, and driving measurable impact, we would love to talk.


 

Note: The responsibilities of this position are not limited to those listed above and the employee may be asked to perform additional duties. This job description may be changed at the discretion of the employer. The employee will be notified if such changes occur.


Send your resume to careers@studentbridge.com to start the process today!

Get In Touch

Even if the position you're seeking isn't listed, we would still love to hear from you. If you are interested in pursuing a career or internship at StudentBridge, please send a cover letter and resume to: