Getting Real: A Candid Conversation About Our Changing Industry
Join our panel of esteemed higher ed industry insiders for an insightful and inspiring conversation about the biggest trends impacting our industry over the past year and how technology will continue playing a central role in the admissions, recruitment and retention processes in the coming years.
Their discussion will cover the innovations and improvements that emerged in response to the challenges of the pandemic as well as how higher ed priorities, roles and processes will continue evolving to adapt to the modern expectations of engagement.
Fireside Chat: From Surviving to Thriving in the New Virtual World
Last year the COVID-19 pandemic caused mass chaos and panic as campuses around the world were immediately shut down and life as we knew it came to a dramatic halt. Institutions were in the midst of yield season and had to quickly pivot to online learning and virtual events. Some quickly adapted while others waited for a return to normal.
As the British mathematician Peter Hilton wisely explained, “Adaptability to change is itself a hallmark of successful education.” The most successful institutions have not only adapted but have embraced the opportunity to dramatically transform how they attract, interact with and convert prospective students through digital experiences.
Joining forces at the start of the pandemic, Fairleigh Dickinson University partnered with StudentBridge to innovate and optimize their full suite of virtual experiences to engage students from initial search to stepping foot on campus.
Listen in to Jonathan and Luke discuss their digital transformation journey, the results they have seen so far and their plans for innovating in the future.
Understanding the Heart of Successful Campus Visits: Why Some Virtual Tours Just Don’t Cut It
When students visit campus, it’s not just to see the buildings and monuments. Students want to truly understand what it feels like to be a student and hear directly from current students about their experiences at your school.
This is challenging to successfully replicate virtually, primarily because virtual campus tours are not the same as virtual college experiences. To determine if the school is a good fit, students don’t get what they need by simply clicking and spinning their way around a virtual campus.
Join Zach and a panel of enrollment professionals from Georgia Southern as they discuss how they approached creating their digital engagement solutions. Their goal was to deliver a virtual campus experience that showcases the benefits and unique aspects of their school. Tune in to find out the impact of these changes, the feedback they’ve gotten and the unexpected results they have achieved.
Interactive Discussion Sessions
Interact directly with our StudentBridge moderators and other partners by choosing one of the following topics. Everyone will gather in a Zoom Room to ask questions, share ideas and discuss results so come ready to talk!
Creating Authentic Video
Join our lead video producer, Chris Showalter and our host, Monique Villalona, as they answer any and all or your questions about creating authentic video that will increase student engagement. We also invite you to share your wish list and any feedback you have received from prospective students.
Join our hosts, Katy Ball, Customer Success Team Lead, and Brittany Sullivan, Marketing Manager, as they answer your questions about how best to promote and increase traffic to your digital engagement solutions. You can share what's working and not working for you and ask others about the results they have seen from their marketing efforts.
Tech 101: Ask the Engineer
Join our VP, Technology, Mike Murphy, and our host, Drew Horne, as they answer any and all of your questions about our technology platform including current features, future plans and other ideas. Here's your opportunity to share your feature requests as well!
More than Just Looks: What's Really Behind Sites that Convert
A beautiful website may be just that if there isn’t the proper infrastructure behind it to convert prospective students. Websites aren’t just about impressive visuals and well-worded headlines. It’s the tools powering the site that will give it what it needs to increase engagement and conversion.
Mike will share how StudentBridge’s powerful tech platform will help you increase the effectiveness of your site with personalization, robust analytics, an easy-to-use CMS, accessibility, security and privacy compliance, CRM integration and more.
He’ll also provide a preview of what’s to come for partners that will continue to propel digital engagement and enrollment initiatives going forward.
Inaugural STUies: Recognizing Our Esteemed Partners
At StudentBridge, we take great pride in our relationships with our partners especially when it comes to understanding and helping them exceed their goals. We established these awards to honor those partners who have embraced the StudentBridge vision and process from start to finish and have seen stellar results in return. These partners have gone above and beyond with content creation, strategy and promotion which has led to exceptional success.
During this session, we will announce the nominees and reveal the winners in each of the following categories: