Fastest Way to Increase Your International Applications
(June 05, 2017)
When you think about your international student recruitment efforts, where are you suffering? In what stage of the admissions funnel are you losing the greatest number of students?
Challenges with International Student Recruitment
For most institutions, the biggest drop happens between the prospect and applicant stages. Schools make name purchases, dump them into their communication flow, and hope for the best. But what kind of information are you sending your international prospects? What links and calls-to-action are you encouraging them to click through and follow to increase international applications?
More often than not, colleges and universities send links to their most popular sites: how to apply, financial aid, important dates and deadlines. While international students need to know this information, their parents and family need to know this information, too. This is where many institutions lose a huge conversion opportunity in their international recruitment efforts: by not translating the pages into the native languages of the students.
Offering an international student landing page that’s translated into the language of your top four or five target countries gives you the opportunity to share information that students can then share with their parents.
Check out how one of our partner institutions, the University of New Haven in Connecticut, offers translations for students and families from Indonesia, Latin America, Thailand, and Vietnam.
We also created an interactive campus map for UNH that international students (or US students!) can use to get a feel for the campus:
With international students, you’re recruiting the family, not just the student, and making a little effort on your international student page to accommodate the language requirements is a small investment that will yield greater conversions throughout your funnel.
To learn more about international student recruitment, check out this blog post: How to Make the Most of Your Print and Digital Budget for International Recruitment
Do you have a translated page for your international students? Link it in the comments below!
Commentscomments powered by Disqus
We are just thrilled with our Video Viewbook and Interactive Campus Map. Everyone at BU, including the University leadership, is raving about the outcome of this project! There is no doubt that this was a very ambitious project for us but working with your team has been an absolute pleasure. They have been extremely helpful, always professional and we definitely benefited from their expertise. All in all this has been a phenomenal experience for us and we are deeply grateful to you for a great partnership
Kelly A. Walter,
Associate Vice President & Executive Director, Boston University Admissions
Student Bridge created an amazing Virtual Campus Experience for us that surpassed our expectations and more than met our need. We've received wonderful feedback from prospective students and campus partners. The creation process was smooth, and their team is easy to work with.
Amy D. Smith,
Director of Admissions, Georgia Southern University
StudentBridge's Virtual Campus Experience has made a big impact on our online recruitment strategy. It has allowed us to engage millennials and personalize our message to the interests of each individual. The Virtual Campus Experience has also been a huge asset in our recruitment efforts of international students.
Candace H. Lowe,
Assistant Director of Marketing, LSU