Major boost to higher education as leading forces announce strategic partnership
August 09, 2017 by StudentBridge
National teen magazine content publisher Teen Ink and video marketing specialist for higher education StudentBridge form alliance to drive student recruitment goals
Higher education enrollment and marketing teams are set to benefit from a major boost to student recruitment strategies following the announcement that two leading industry forces are to become exclusive partners. Together, Teen Ink and StudentBridge will offer a powerful means for higher education recruiters to distribute their video recruitment content to a high value audience of prospective students, helping to achieve enrollment goals.
Since 1989, Teen Ink, a national teen magazine and website, has served as a platform for teens age 13-19 to express their creativity through literature and art attracting over 5000 content submissions a month from teenagers around the world. It will join forces with StudentBridge, the industry’s leading provider of video delivery and interactive experiences for higher education, with immediate effect to deliver a unique, high value, traffic channel to the secondary and higher education industry.
Recent studies have demonstrated video’s marketing effectiveness and is cited to claim more than 80% of all web traffic by 2019*. The combination of Teen Ink’s ability to engage a target audience and StudentBridge’s award-winning video content delivery platforms will not only offer higher education recruiters the means to deliver an authentic narrative created and told by the students themselves, but also distribute it in a highly compelling, accessible way.
Teen Ink maintains its roots with magazine production remaining in Boston, but has moved management operations to StudentBridge’s offices in Atlanta.
CEO of StudentBridge and Teen Ink Jonathan Clues said, “StudentBridge and Teen Ink are natural partners in the education landscape. With Teen Ink’s unbeatable print and web presence and StudentBridge’s command of video marketing, this partnership ensures the connection of the right students to the right content at the right time. As we prepare for some exciting cross-marketing opportunities, Teen Ink is being revamped in time for a back-to-school edition in September that will include a new brand and new magazine format. Later in the year we will launch a totally new website with even greater teenage appeal.”
Notes to editor
Delivering four million video messages for more than 150 partner schools over the last four years, StudentBridge increases conversion and reaches enrollment goals for secondary and postsecondary schools through award-winning digital interactive experiences, such as video viewbooks and interactive campus maps.
About Teen Ink
Teen Ink is “Content for Teens, By Teens”. And teens love it. As the leading teen literacy magazine with a readership of over 60,000 readers every month and over 11.5 million unique web visitors yearly, Teen Ink stands out as a trendsetter in student engagement.
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Tel: 678 242 1413
We are just thrilled with our Video Viewbook and Interactive Campus Map. Everyone at BU, including the University leadership, is raving about the outcome of this project! There is no doubt that this was a very ambitious project for us but working with your team has been an absolute pleasure. They have been extremely helpful, always professional and we definitely benefited from their expertise. All in all this has been a phenomenal experience for us and we are deeply grateful to you for a great partnership
Kelly A. Walter,
Associate Vice President & Executive Director, Boston University Admissions
Student Bridge created an amazing Virtual Campus Experience for us that surpassed our expectations and more than met our need. We've received wonderful feedback from prospective students and campus partners. The creation process was smooth, and their team is easy to work with.
Amy D. Smith,
Director of Admissions, Georgia Southern University
StudentBridge's Virtual Campus Experience has made a big impact on our online recruitment strategy. It has allowed us to engage millennials and personalize our message to the interests of each individual. The Virtual Campus Experience has also been a huge asset in our recruitment efforts of international students.
Candace H. Lowe,
Assistant Director of Marketing, LSU