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Major boost to higher education as leading forces announce strategic partnership
August 09, 2017 by StudentBridge

National teen magazine content publisher Teen Ink and video marketing specialist for higher education StudentBridge form alliance to drive student recruitment goals

Higher education enrollment and marketing teams are set to benefit from a major boost to student recruitment strategies following the announcement that two leading industry forces are to become exclusive partners. Together, Teen Ink and StudentBridge will offer a powerful means for higher education recruiters to distribute their video recruitment content to a high value audience of prospective students, helping to achieve enrollment goals.

Since 1989, Teen Ink, a national teen magazine and website, has served as a platform for teens age 13-19 to express their creativity through literature and art attracting over 5000 content submissions a month from teenagers around the world. It will join forces with StudentBridge, the industry’s leading provider of video delivery and interactive experiences for higher education, with immediate effect to deliver a unique, high value, traffic channel to the secondary and higher education industry.

Recent studies have demonstrated video’s marketing effectiveness and is cited to claim more than 80% of all web traffic by 2019*. The combination of Teen Ink’s ability to engage a target audience and StudentBridge’s award-winning video content delivery platforms will not only offer higher education recruiters the means to deliver an authentic narrative created and told by the students themselves, but also distribute it in a highly compelling, accessible way.

Teen Ink maintains its roots with magazine production remaining in Boston, but has moved management operations to StudentBridge’s offices in Atlanta.

CEO of StudentBridge and Teen Ink Jonathan Clues said, “StudentBridge and Teen Ink are natural partners in the education landscape. With Teen Ink’s unbeatable print and web presence and StudentBridge’s command of video marketing, this partnership ensures the connection of the right students to the right content at the right time. As we prepare for some exciting cross-marketing opportunities, Teen Ink is being revamped in time for a back-to-school edition in September that will include a new brand and new magazine format. Later in the year we will launch a totally new website with even greater teenage appeal.”

Notes to editor

*Forbes | https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#611cc0726b53

 
About StudentBridge
Delivering four million video messages for more than 150 partner schools over the last four years, StudentBridge increases conversion and reaches enrollment goals for secondary and postsecondary schools through award-winning digital interactive experiences, such as video viewbooks and interactive campus maps.

About Teen Ink
Teen Ink is “Content for Teens, By Teens”. And teens love it. As the leading teen literacy magazine with a readership of over 60,000 readers every month and over 11.5 million unique web visitors yearly, Teen Ink stands out as a trendsetter in student engagement.

For further information please contact:
Alayna Carlson
press@studentbridge.com
Tel: 678 242 1413

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